Role: Lead Art Director/Designer/Illustrator
A group of watermen founded Fisher Boards in Encinitas, CA in 2006 with the goal of developing high performance surfboard designs. Youth, creative spirit, and excitement are the ethos behind every board in the lineup. Growing from its grass-roots origins, ten years later, Fisher Boards are tested, used, and sold all over the world.
I had the opportunity to lead the company rebrand in 2012, redesigning the board art, color schemes, and graphics for the entire line of surfboards and paddleboards; and additionally all technical accessories and packaging. I then went on to design all of the new boards in 2013 and 2014, keeping everything fun, fresh, and a little out there (as always).