Role: Senior Art Director/Designer/Illustrator
A holiday campaign designed for Trunk Club focusing on the personal styling company's ability to help plan your outfits and choose gifts for your loved ones for any occasion. Whether your plans involve going to Christmas mass, meeting her parents for the first time, styling your best friend for New Year’s Eve, or simply snuggling up in front of the fireplace, Trunk Club serves as your holiday style resource.
The color palette focused on neutral tones with tasteful pops of red and green. The campaign incorporated illustrations to give it a traditional look and feel while keeping it modern and contemporary. Texture and tone were pushed throughout to tie everything together.
A gift guide and gift card program were designed to supplement the styling service offerings, targeting customers who were looking for additional gifting options.