Role: Art Director/Designer
Walgreens Photo went through a total overhaul of its eComm website as the business decided it wanted to move away from orange: enter teal and yellow. Teal builds confidence, emotional balance, and stability, while yellow inspires happiness and a creative state of mind. Both of these colors are unique to Walgreens and ownable within the retail space.
The photography style was updated to focus on bright, candid, and happy shots relating back to the brand's friendly, inspirational yet attainable voice. Additionally, the logo was redesigned to incorporate the Cover W and align closer to the enterprise.
Walgreens digital platform (website, kiosk, email, and social media) was then designed to encompass this new identity and spirit.